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HTC has deviated from tried and trusted gun-metal grey and black colour options it favours for its flagship phones, with a ‘glamour red’ (their words, not ours) edition of the One.

Available to pre-order now at Phones 4U, which has exclusive rights to sell the red version in the UK, the re-sprayed handset goes on sale officially in mid July. The One will be free from £33 per month on monthly contracts.

htc one red official

HTC's handset is unchanged from the more sober hued models in the design department. And given the acclaim heaped on its unibody aluminium construction, it’s not hard to see why.

And the features are the same too. That means you’ve got the same UltraPixel camera, a 4.7-inch full HD display and a 1.7GHz quad-core Snapdragon processor.

The One runs Android 4.2 out of the box, with a revamped version of the HTC Sense user interface slathered over the top that apes the more ‘alive’ feel of Microsoft’s Windows Phone operating system.

Philip Blair, President of EMEA at HTC, said: “We have always been committed to offering consumers the flexibility to share their personalities through their choice of mobile phone, whether through colour, customisation or features.

“The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”

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