BlackBerry can continue to exist as a niche company and will not be completely killed off once it’s been bought out. That’s the opinion of Bert Nordberg, who sits on the ailing mobile maker’s board.
In a wide-ranging interview with The Wall Street Journal, Nordberg said, “I think BlackBerry is able to survive as a niche company.
"But being a niche company means deciding to be a niche company. Historically, BlackBerry has had larger ambitions. But battling giants like Apple, Google, and Samsung is tough."
Nordberg said that BlackBerry’s products did still have something to offer. “BlackBerry's unique assets make it stand apart from other phone makers.
“BlackBerry is strong on the enterprise business, its products are NSA-proof in the sense that you can't intercept their communication, its handsets' keyboards have many fans around the globe, and the company has a leading worldwide data network.”
That sales pitch is clearly aimed at buyers, who have been circling since BlackBerry confirmed in August that it was up for sale. While BBM is rolling out to iOS and Android, its security products could also be of interest to major players.
Having sold a mere 2.7 million BlackBerry 10 devices though, it’s unlikely that it’ll have many takers for its only recently rejigged mobile platform.