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Apple has cut the price of its flagship iPad and first-generation micro tablet for 24 hours, as the buying bonanza-cum-newly-minted-Xmas-tradition that is Black Friday gets underway.

Buy an iPad Air from the Apple Store today and you’ll qualify for a £31 discount on the 16GB model in its Wi-Fi-only and 3G flavours, bringing the asking price down to £368. Reductions on the 32GB, 64GB and 128GB models are £41, £51 and £61 respectively.

ipad air black friday

Disappointingly, there’s no discount on the iPad 2, aka the slate that Apple’s diktats insist we refer to as the ‘iPad mini with Retina Display.

But on the plus side, you can snare a £15 reduction on the original iPad mini, taking the price to £234.

There’s also a distinct lack of price cuts in the offing for the iPhone in any of its iterations. Not even the iPhone 5C, despite more than a few indications that the mid-range iPhone has failed to win over punters.

The reduced prices for Apple kit (iPods and iMacs are also cheaper right now) apply until 12pm tonight.


Apple Store

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