Apple has cut the price of its flagship iPad and first-generation micro tablet for 24 hours, as the buying bonanza-cum-newly-minted-Xmas-tradition that is Black Friday gets underway.
Buy an iPad Air from the Apple Store today and you’ll qualify for a £31 discount on the 16GB model in its Wi-Fi-only and 3G flavours, bringing the asking price down to £368. Reductions on the 32GB, 64GB and 128GB models are £41, £51 and £61 respectively.
Disappointingly, there’s no discount on the iPad 2, aka the slate that Apple’s diktats insist we refer to as the ‘iPad mini with Retina Display.
But on the plus side, you can snare a £15 reduction on the original iPad mini, taking the price to £234.
There’s also a distinct lack of price cuts in the offing for the iPhone in any of its iterations. Not even the iPhone 5C, despite more than a few indications that the mid-range iPhone has failed to win over punters.
The reduced prices for Apple kit (iPods and iMacs are also cheaper right now) apply until 12pm tonight.