Spotify will start offering its mobile app to non-paying subscribers, reports claim, allowing punters to listen to tracks for free.
News of the ad-supported model for mobile comes from The Wall Street Journal (WSJ), which has spoken to ‘people familiar with the matter’.
Until now, Spotify’s app for iOS, Android, Windows Phone and other key platforms has only been accessible by premium subscribers. They stump up £10 a month for the privilege of streaming tracks ad-free.
However, it now appears Spotify is ready to bring its ad-supported version, already a mainstay of its desktop product, to mobile. While details are yet to be revealed, it’s likely the service will follow the same approach, with ads playing every second or third track.
The WSJ says that three major music firms have signed up to Spotify’s plans, with more to follow.
The Swedish company is due to hold a press call in New York next week, when all is likely to be revealed.
The move will represent a major step, as the company looks to become profitable and prove that it represents a viable business model for the music industry in general and artists in particular.