Jump to navigation
iPhone 5s and iPhone 5c family (official)

Demand for the top-end iPhone 5S was higher than Apple first anticipated, leading the tech giant to slash production of the cheaper iPhone 5C and push its flagship device harder at retail.

Speaking after Apple revealed record quarterly sales of 51 million iPhones, CEO Tim Cook told investors that the sheer size of demand for its top-of-the-range edition caught the company off guard.

He said that in response it had to manufacture more units of the 5S, meaning sales were potentially lost while customers were made to wait.

“It took us some time in order to build the mix that customers were demanding. As a result, we lost some units for part of the quarter in North America,” he added.

Apple refused to reveal exactly how many iPhone 5C units it sold. However, reports have suggested that the iPhone 5S has been outselling the cheaper device by as much as two to one.

Recent rumours have suggested that Apple may do away with the lower-cost model when it rejigs its iPhone line-up later this year.

Source:

MacRumors

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Sophie Wainwright-Cowell 9 hours ago Three and O2 merger: we answer... are 02 customers going to get the same as what 3 network is offering such as using phone at no extra cost...
  • Mr Saltwater 18 hours ago Sony Xperia Z3 hit by ‘static... Sony Xperia Z3 has a known problem with hairline cracks in the screen. The glass screens is pretty much...
  • AMDP43 1 day ago Three and O2 merger: we answer... I am an O2 customer and where I live only get GPRS not 3G but with O2 I should get free 4g when I am in an...

Search news

Categories