Apple will once again bring premium and lower-cost smartphones to market this year, a report suggests, but will abandon its flirtation with a cheaper plastic build after weaker than expected sales for the iPhone 5C.
According to sources cited by the Wall Street Journal (WSJ), every design doyen’s favourite mobile-manufacturer’s 2014 smartphones will both feature a premium-feeling solid build.
The lower-grade model will purportedly house a screen larger than 4.5 inches and is closer to mass production.
Its top-of-the-range running mate will be the fabled, massively anticipated iPhone phablet, it seems, and will pack a display measuring over five inches. This is described as being at a “preliminary stage” of its gestation.
Neither handset will apparently feature a flexible screen, leaving the way open for Samsung to continue to explore the developing market it rather tentatively courted with the Galaxy Round.
Both will appear in the second half of the year, the WSJ’s insiders claim, but it's not made clear whether Apple will follow its 2013 schedule and launch them together.
News of goings-on down at Infinite Loop come after the iPhone 5C was received with lukewarm reviews in the tech press and a perception among the public that it was little more than the last-gen iPhone in a cheaper, plastic shell.
How far below-forecasts the phone’s sales were will become apparent and day now when Apple announces details of its fourth-quarter performance.