Snapchat has much to do if it’s to repair users’ trust in its service, it appears, after a study revealed just how damaging its recent data breach could be.
Earlier this month, a team of hackers leaked personal information belonging to 4.6 million Snapchat users.
This caused consternation among its customer base many of whom use the service to share intimate photos, seemingly safe in the knowledge that the image will only be accessible for a very limited period.
The breach, which was carried out by hackers apparently intent on forcing Snapchat to improve security, came despite warnings of its vulnerability as long as August last year.
Fortunately for Snapchat, the hackers were true to their word and omitted the final two digits of users numbers when they published them online.
However, among uSwitch Tech readers at least, it seems the damage is already done.
In an informal poll of 238 people, 165 (69%) said they will not be using Snapchat again as a result of the breach. That’s despite the fact that none of those saucy, compromising images surfaced online.
The impact this could have on Snapchat is especially worrying for the company given how much it depends on consumers’ trust. Whether the passing of time or the patch that has been promised can restore their faith is something only time will tell.