The shiny, gold edition of the iPhone 5S topped the smartphone charts for the fourth consecutive month in January, as Apple’s flagship effort continues to benefit from a lack of new challengers.
Apple’s handset once again saw off Samsung’s second-placed Galaxy S4 to rank first in uSwitch Tech’s Mobile Tracker, which aggregates clicks, searches and sales from our sister site Omio’s network of comparison and technology sites.
At position three was the iPhone 5C, which appears to have recovered from lukewarm reviews and complaints it was 'just an iPhone 5 in a cheaper, plastic shell' to post respectable sales and win over naysayers.
Samsung’s two-year-old Galaxy S3 was at fourth, while in fifth there was room for another ageing smartphone in the form of the low-cost 8GB edition of the iPhone 4S.
Completing the chart rundown was Samsung’s current-gen flagship phablet, the Galaxy Note 3 (6th), HTC One (7th), Samsung Galaxy S4 Mini (8th), Sony Xperia Z1 (9th) and iPhone 5 (10th).
Ernest Doku, telecoms expert at uSwitch.com, said: “The iPhone 5S gold has sailed into the New Year as the nation’s favourite mobile phone, having spent the last quarter of 2013 in the top spot.
“Price clearly hasn’t deterred customers who are happy to pay a premium for their favourite brand, which has allowed Apple to dominate the top of the table – holding three of the spaces in the top five. And with the price already falling, its popularity is likely to continue.”
However, with a new Samsung flagship phone set to land next month in the form of the Galaxy S5, Apple might not have things its own way at the top of the chart for too much longer.
Doku warned: “With the Mobile World Congress last this month, we can expect a chart re-shuffle come spring. As the major manufacturers unveil their latest handsets, it will be very interesting to see if other brands can steal some market share away from current leaders, Apple and Samsung.
“Lesser known brands are going to have to up their games to tempt brand loyal mobile users away from the big players - either differentiating on price or features.”
Samsung today confirmed the Galaxy S5 will debut on February 24th at the Mobile World Congress event. It’s expected to go on sale at the end of March or early April.