Samsung could pitch the Galaxy Gear 2 at a less affluent sector of the market than its original smartwatch, it has emerged.
Although contested by Samsung, it’s widely accepted that the Galaxy Gear failed to reach the sales the phone-maker was hoping for, amid a slew of lukewarm reviews and criticism over its “bulky” design.
Perhaps the thing that most stood in the way of mainstream popularity, though, was the price. At just shy of £300, only really committed, moneyed tech fans were able to afford it.
So much so that within two months of launch, the Gear was being given away free with purchases of the Galaxy Note 3, in what was surely the clearest sign that sales were under-par and that Samsung was sitting on lots of unsold smartwatches.
Mindful of that, it seems Samsung is keen not to make that mistake this time around and is working out the optimum price point for its second foray into the high-fash world of wearable technology.
According to “local industry officials” cited by ZD Net’s Korean site, Samsung is currently “mulling over the price range of its soon to be announced next-generation watch device as a threat of a cheaper counterpart by Apple looms this year”.
Samsung is expected to showcase a wholly redesigned, flexible screen-toting Galaxy Gear 2 alongside its next flagship phone, the Galaxy S5, in February at Mobile World Congress. It’s likely that a bundled deal offering both devices for a reduced rate will be available from day one.