The days of the Nexus brand could be numbered, with the news that Google might be preparing to replace Nexus with Android Silver – a programme that keeps the benefits of Nexus, but features high-end phones from household-name manufacturers.
The reason? The search giant wants to promote the devices more in shops and needs big brand names to be able to do it.
But don't worry: Google isn't throwing out all the good parts of Nexus. Android Silver devices will reportedly still run the latest version of Google's OS, be the first in line for updates and have minimal bloatware.
It's just a rumour at the moment, but Android Police claims to have seen slides related to the programme.
It claims a service similar to "Find my iPhone" on iOS will play a big part of Android Silver's appeal.
It's also thought to have a feature like the Amazon Kindle Fire's, which gives customers free video calls to a trained customer service rep to sort out any issues with their device.
A number of handsets have launched as stock Android editions, including the Galaxy S4 and HTC One, but not in the UK. It's possible Google was testing the water with these devices.
The main question concerns price. The Nexus devices' big draw has always been that they don't cost the earth.
It seems unlikely that such high-end handsets would be offered for anywhere near as cheap as the Nexus 5.
Still, it's just a rumour for now. We'll bring you more as we get it.