Yahoo wants to become Apple’s default iOS search engine and is readying plans to convince Cupertino to ditch Google in favour of its service.
Currently, the Big G’s search tool is the default option when browsing the web on an iPhone or iPad. Although users can switch to Microsoft’s Bing or Yahoo, it’s believed that few take up that option.
Yahoo CEO, Marissa Meyer, is convinced that she can talk around Tim Cook and co. She’s said to have lined up a presentation to wow Apple. However, with Google stumping up $1 billion for the privilege of being iOS top dog, it may take more than a decent Powerpoint to sway Apple staffers.
At the moment, Yahoo supplies iOS’s native weather and stocks information. But the jump to being number one search engine could prove to be a harder sell. The question is, will consumers want to use a service that’s lagged behind Google for so long?