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ee eagle rob #1

EE has launched an own-branded, Android-toting 4G tablet with iPad air-style dimensions for just shy of £200 on pay as you go.

Dubbed the Eagle in keeping with EE’s avian themed nomenclature (CF: the recently announced Kestrel), the slate’s feature set takes in an eight-inch screen, Android 4.2.2 Jelly Bean out of the box and 4G LTE connectivity.

EE’s contender, which is essentially a rebadged version of a Huawei slate, will be priced £49.99 on 24-month plans at £15 per month or above when it goes on sale on May 28th. That also gets you a quad-core processor, 16GB of on board storage, a five-megapixel camera and microSD card support for boosting capacity.

As part of a drive to expand coverage and customer base, EE marked today’s press event with the announcement of new tariffs too, also due to be introduced on May 28th.

ee eagle rob #2

Under the new pricing policy, £10 per month gets 1GB per month on a 24-month deal. At the other end of the usage spectrum, £50 per month buys you a whopping monthly allowance of 50GB.

The shift comes as EE confirmed that its 4G customer base has reached 3.6 million and that sign-ups for its premium service now outnumber 3G subscribers.

Demand for 4G appears to be driven by video streaming. EE noted that 4G customers switching from 3G typically work their way through 66% more data per year, with video dominating usage.

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