The iPhone’s long-running smartphone-chart hegemony went unchecked for yet another month in April, despite the retail debut of Samsung’s Galaxy S5.
Apple’s iPhone 5S and iPhone 5C retained first and second place respectively in uSwitch Mobile Tracker, which measures live searches, sales and pre-orders. The iPhone 5S has now been nestled snugly at number one for seven months.
The handsets’ strong showing meant that Samsung’s latest flagship phone, which comes after the Galaxy S4 failed to capture the public’s imagination quite as convincingly as earlier Galaxy S models, stalled at number three in the chart.
That said, the S4's appeal still remains strong enough to ensure a placing at position four, buoyed surely by the round of price-cutting for existing handsets when new editions go on sale.
At five was the well received HTC One M8, while positions six, seven and eight were occupied by the iPhone 4S, Samsung Galaxy Note 3 and ageing Samsung Galaxy S3 respectively.
And rounding off the chart were Google’s Nexus 5 (9th) and Sony’s Xperia Z2 (10th), which would surely have charted higher had manufacturing problems not caused lengthy delays on its route to market.
Ernest Doku, telecoms expert at uSwitch.com, said: “A bevy of high-profile flagship mobile launches have encouraged Brits to make bolder buying decisions. It’s no longer about being Team Apple or Team Samsung when there are such robust offerings from the likes of HTC, Sony and even Google themselves.
“The belated popularity of Google’s Nexus 5 proves that dropping prices works a treat. This is a solid Android smartphone with a very attractive price tag and specs we’d expect to see in a much more expensive handset.
Doku added: “As predicted, the HTC One M8 has entered the charts attracting savvy shoppers looking for a premium device without the costly outlay, and the feature-packed Xperia Z2 looks like another success story for Sony.
“May will see manufacturer efforts continue in earnest, starting with the launch of Huawei’s Ascend P7 series which has already seen some early positive buzz. It’ll be exciting to see whether the Chinese manufacturer can make further inroads into the UK market.”