Vodafone customers can commit to contracts in the knowledge they won’t be hit with mid-term price rises, the carrier has pledged.
The price promise applies to all Vodafone pay monthly customers over 12-month and 24-month contracts and comes after an Ofcom ruling that consumers are free to exit a contract without penalty in the event of price rises.
Networks can still rise prices in line with rising costs, but are obliged to inform customers of scheduled increases a month before they are enacted.
According to Cindy Rose, Consumer Director at Vodafone, the decision to commit to a ‘fixed-contract-means-a-fixed-contract’ policy came after customer research in which a “clear majority told us that it was unacceptable to increase monthly prices during the contract term”.
Ernest Doku, telecoms expert at uSwitch.com, said: “It’s a welcome move and clearly a result of Ofcom’s announcement which came into force in January that enabled customers to walk away from mid-contract price hikes.
“But don’t forget that Vodafone still reserves the right to change prices outside of your monthly line rental agreement, so keep an eye on calls to premium rate numbers, non-geographic numbers and calls, texts and data used outside of your allowance.”
Doku added: “Hopefully this step will make other providers follow suit, but for now, Vodafone and Three are leading the way.”
Ofcom’s ruling came into force in January.