Google has come over all assertive today, with the news that it will not let manufacturers redesign and rework software on its new Android Wear wearables platform.
The same rules apply to its newly unveiled Android TV and Android Auto products, which tipped up at Google I/O last week.
The move means that these new takes on the operating system will stand in stark contrast to how Google has handled its main Android OS for smartphones and tablets.
With manufacturers able to tweak the software and add custom skins on their Android phones, users have found that software updates can take the best part of a year to make it to their devices.
Interestingly, Google says that a desire to avoid a repeat of this situation is exactly why it’s taking firm control.
Android Auto, TV and Wear will all be getting much more timely updates, meaning they won’t be fragmented.
The Big G reckons that as a result updates will be ‘automatic and seamless’.
Last week, Google lifted the lid on a new Android Wear smartwatch, Samsung’s Gear Live, as it bids to steal on a march on Apple's unreleased iWatch.