Samsung’s Galaxy S5 was once again kept out of the top spots in May's smartphone charts by the iPhone 5S and iPhone 5C, raising the unprecedented prospect of Apple’s flagship clinging to the number-one position for a full year.
The iPhone 5S made it nine consecutive months at the pinnacle of uSwitch’s Mobile Tracker in May, which measures sales, live searches and pre-orders on uSwitch and through its network of partner sites.
With less than three months until the iPhone 6 drops, the smart money must now be on the 5S making it a year at the top.
In the bridesmaid’s spot, aka position two, was the much maligned, multi-hued iPhone 5C.
Apple’s plastic smartphone continued its rise and rise to prominence after initially failing to live up to its pre-release tag as the ‘cheap iPhone’ and posting worse-than-expected sales in the months after launch.
That left the Samsung Galaxy S5, which was only launched in April and might’ve been expected a fair wind of momentum to ensure at least a short stay at number one in the chart, sitting in third place for another month.
More cheering for Samsung was that in at position four was the Galaxy S4, which continues to win over punters 15 months or so after it landed on shop shelves.
At five, there’s the similarly ageing iPhone 4S, which was no doubt buoyed by some sweet price points and a spate of promotions as carriers look to clear stocks ahead of the iPhone 6.
Positions six and seven were occupied by Sony’s Xperia Z2 and HTC One M8 respectively, both of which perhaps haven’t garnered the sales to match their glowing reviews in the tech press.
And rounding off the chart was a triple whammy of Samsung devices, with the Galaxy Note 3 phablet (8), Galaxy S4 Mini (9) and Galaxy S3 (10) going some way to ameliorating Apple’s domination of the business end of the chart.
Rob Kerr, mobile expert at uSwitch.com, said: “The iPhone 5S remains untouchable, despite the plethora of new handsets entering the charts.
“Even nine months on from its launch it is still the most expensive pay-monthly phone in the chart, proving that diehard Apple fans are still willing to pay top dollar for their favourite brand."
Kerr added that although the so-called big-two manufacuturers' hegemony seems more entrenched than ever right now, that could be about to change with the arrival of Amazon's first-ever handset.
He said: “Amazon has come to the smartphone party late but it seems that their time may not have been wasted as they have created a top-of-the-range handset with some pretty impressive features.
"What’s more they have tapped into the popularity of on-demand, giving users access to millions of books, movies and music through their Prime subscription service. However, there’s no confirmation the phone will come to the UK, as it is currently only available Stateside.”
“But if it does, this summer will see an impressive fight between the manufacturers as Amazon could potentially go head to head with the new iPhone 6, rumoured to be launching in September.”