Samsung saw its share of the global smartphone market slip to 25.2% in the second quarter of 2014, with sluggish sales of its then new Galaxy S5 and competition from budget phone makers eating into its once unassailable lead.
According to analysis from IDC, the Korean company saw a drop from 32.3% during the same three months in 2013. What’s more, its shipments were also down, the only company in the top five to suffer such a fate.
Apple and LG both saw their share slide too. Cupertino dropped from 13% to 11.9%, while LG registered a minor blip from 5% to 4.9%. However, both shipped more phones in the quarter compared to last year and neither was expected to have a good period owing to new devices not yet hitting shelves.
Samsung’s drop meant good news for Huawei and Lenovo, who are now the third and fourth largest mobile makers by market share.
Although Samsung is due to release a number of new devices in September, stiff competition from LG’s critically acclaimed G3 and Apple’s impending iPhone 6 could mean it will slip further before the year is out. Perhaps the days of Sammy’s true domination are over.