Samsung’s not waiting until its big Unpacked event at the start of September to reveal one key part of its new smartphone strategy.
After months of rumours and leaks, this week the Korean giant pulled the wrappers off of its new Galaxy Alpha phone.
Designed to counter suggestions that it had lost its mojo with the plasticky Galaxy S5, this handset is aimed squarely at reaffirming Sammy’s position as mobile top dog.
Want the inside line? Then read on and we’ll tell you five things you need to know about the Samsung Galaxy Alpha.
1 All metal
The biggest criticism aimed at Samsung’s Galaxy S5 was its plastic design.
The company even booted out its key designers after reviewers were left unimpressed and sales didn’t match up to extremely high expectations.
That’s why the Galaxy Alpha has a metal chassis, putting it right up there with the iPhone 5S and HTC One M8 when it comes to design.
The soft back cover should ensure it's comfortable in the hand, while the 6.7mm frame makes it one of the thinnest smartphones out there.
2 Key S5 features in smart new package
There are a number of key Galaxy S5 feature inside the Alpha’s slinky frame. You’ll find the same fingerprint scanner for added security.
The excellent power saving mode that’ll stop you from running out of juice when you’re a million miles from the nearest power point.
And there’s the same privacy tools too, for ensuring your personal details don’t fall into the wrong hands.
3 Smaller screen
The screen on the Galaxy Alpha is a touch smaller than the S5, however.
At 4.7–inches it’s still more than ample, but the super AMOLED tech, with a 720 x 1280 resolution, doesn’t quite match up to its older stablemates fancier stylings.
Still, this is only a real concern for image-quality obsessives, peering into the display and trying to see every last pixel.
For day to day use, the Alpha’s screen should be just dandy.
4 No microSD
One key omission that Samsung fans may find annoying, however, is the microSD slot.
A major draw with other Sammy phones, here it’s been ditched in favour of on board storage only.
That’s fine if you’ve got a few thousands songs or photos, but power users may want to look elsewhere if they like carting around hours of locally stored video.
5 Carphone, Three and EE are on board
No prices have been announced yet, but Three, EE and Carphone Warehouse have said they’ll be stocking the Samsung Galaxy Alpha when it hits shelves next month.
As it packs 4G, expect there be plenty of deals offering you the chance to use it on the latest, lightning fast networks.
SIM–free cost is likely to be in the region of £500 if you don’t fancy paying a hefty monthly fee.