Samsung has bowed to consumer demand and finally brought a metal-build Galaxy flagship phone to market, after long-standing criticism of the plastic construction it has favoured so far.
Dubbed the Galaxy Alpha, the 6.7mm-thick smartphone features a metal frame and a soft back cover, giving Samsung a handset that can at last bear comparison with the iPhone and HTC One range in the build-quality stakes.
It’s also home to a 4.7-inch HD Super AMOLED display (that’s a mite smaller than the Galaxy S5), as well as a 12-megapixel rear-facing camera and a 2.1-megapixel front-facer for selfies.
Powered by Android 4.4 KitKat out of the box, the 4G-capable Alpha packs the S5’s fingerprint scanner and private and low-power, battery-saving modes and offers 32GB of on board storage. Although in what could be a deal-breaker for power-users, it doesn’t feature a microSD card slot.
Rob Kerr, mobiles expert at uSwitch.com, said: "There is now an iPhone 6 killer on the scene, even before Apple’s looming launch.
“The new Samsung Galaxy Alpha is clearly going head to head, spec for spec, toe for toe, with the upcoming iPhone 6.
“Samsung has gone with an ultra thin design that gives Apple a run for its money, plus a screen size that is expected to match the iPhone 6.
Kerr added: “Time will tell if the metal frame that has the look of an iPhone, and the thinness of the 5S, is enough to steal away attention from the next gen Apple handset.
“If mimicry is the best form of flattery, then Apple should be well and truly flattered by the Samsung Galaxy Alpha, and it now has to raise its game somewhat.”
Although Samsung has yet to announce availability and price details, Three and EE have both confirmed they’ll be offering the Galaxy Alpha for sale when it does land on shop shelves.