Vodafone pay as you go customers can now access super-fast 4G internet, after the carrier opened up its network beyond its core market of pay monthly subscribers and business users.
The move brings speeds well in excess of 3G to PAYG customers on the network for the first time and could mark something of a repositioning for the carrier.
Although Vodafone trumpets its maximum speeds less loudly than some of its rivals, recent Rootmetrics tests show that the headline speed Vodafone customers can expect is 57.7Mbps, with speeds averaging out at 20.8Mbps.
Vodafone has also revamped its tariffs for PAYG customers and has bundled them with Sky Sports Mobile TV and Spotify Premium free of charge. Free Netflix is stil reserved for pay-monthly subscribers, however.
Purportedly to allow customers to make the most of those benefits, it’s raised data allowances across its Freedom Freebees too.
The cheapest now starts at £20 and includes 2GB of data, 500 UK minutes and unlimited UK texts, which must be used within 30 days of purchase.
The first time a customer buys a 4G Freedom Freebee, they’ll get unlimited data for the first 30 days, presumably in a bid to give customers a taste for all that data on tap.
Cindy Rose, Consumer Director at Vodafone UK, said: “Over the past year we’ve already signed up well over a million Pay monthly customers to our 4G service and are now opening up this great opportunity to our Pay as you go customers.
“We’ve always said that 4G speeds were just the start – it’s what you did with 4G that mattered – so we’re delighted to be able to offer a choice of Spotify or Sky Sports Mobile TV for customers taking £30 and £40 Red Freedom Freebees.”