14 June 2005
It has been revealed that price is the most important factor for consumers when they come to choose their broadband provider.
A survey, conducted by the Internet Services Providers' Association (ISPA UK), showed that 32.6% of internet users rated price as the deciding factor when choosing their ISP.
This was compared to 26.91% who cited the quality of service as the most important consideration.
Jessica Hendrie-Liano, chair of the ISPA Council, said: "It is concerning that customers seem to prioritise price over quality when selecting their ISP.
"ISPA has always stated that customers should not select an ISP by price alone. Internet services are not all the same."