1 June 2006
Consumers are now benefiting from a new stage in the development of the broadband market following the announcement by Orange that it is to offer 'free' broadband to mobile users, according to price comparison site uSwitch.com.
Orange mobile users spending over £30 will be able to take advantage of the offer, although they will have to pay for line rental and sign an 18-month contract.
Chris Williams, broadband product manager at uSwitch.com, said that the latest offer by Orange through its repackaged broadband deal was further evidence of a changing telecoms market, continuing the trend begun by CarPhone Warehouse's Talk Talk offering.
"The TalkTalk 'free broadband' bundle, announced in April, signalled the introduction of a new generation of telecoms packages, and the resulting developments, including this latest offer from Orange, have cemented the direction we expect the telecoms market to take," he said.
He also said customers looked set to benefit from even more packages and competition in the future.
"We are now seeing a whole host of communications companies, from Sky to O2 and Vodafone, either announce plans or signal their intention to enter the broadband market with bundled packages in the near future.
"We are at the dawn of a new age of bundling for consumers, and this will become the norm for the major telecoms suppliers," he added.
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