8 June 2006
Internet service provider Bulldog is to cease selling its residential broadband offering.
Its parent company Cable and Wireless confirmed that existing customers would be given ongoing customer care and receive innovative new services, but proactive sales, marketing and advertising would now be stopped.
The company said that it will now concentrate on its wholesale business, supplying major broadband services.
For this reason, its local loop rollout plan is unchanged with a target of 800 fully unbundled exchanges expected by the end of September.
John Pluthero, group managing director, UK said: "As the market leader in full local loop unbundling, we have been looking at the best way to maximise the return on our investment.
"We believe that a wholesaling approach to the consumer and SME market is the best way to optimise our return from our unique local loop network capability."
Around 150 jobs will be lost as a result of the change, the majority from the sales and marketing operations.
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