30,000 choose to switch rather than stay with Pipex

22 January 2007

Internet service provider Pipex, who bought troubled broadband company Bulldog, has revealed that it has signed up 30,000 fewer customers than it had expected.

Originally, Bulldog had a customers base of over 110,000 but Pipex said on Tuesday that once the transfer was completed it had only gained 80,000 more customers, according to a report on ZDNet.co.uk.

The outstanding 30,000 customers are thought to have abandoned the troubled high-speed internet provider following the catalogue of technical and support errors they suffered under Bulldog and chose to switch rather than allow Pipex to make the same mistakes.

Complaints about Bulldog became so widespread that an Ofcom investigation was launched back in September 2006, shortly before Pipex agreed to buy the company.

Despite the lower customer numbers, bosses at Pipex were said to have "remained well pleased with the acquisition", no doubt bolstered by the fact that it will now have to pay less than the planned £12.5 million to Bulldog's former parent Cable & Wireless for the customer base, after the deal was brokered on a per-subscriber basis.

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