29 June 2007
More and more people over 55-years-old are using the internet on a daily basis, research from Microsoft has discovered.
According to the technology giant's research, 95 per cent of people over the age of 55 with access to the internet use their PC every day.
Furthermore, this demographic group is now seeing the benefits of shopping online, with over three quarters of those questioned revealing they use the internet to buy groceries and other purchases.
This figure is impressive given that 83 per cent of the 1,000 of all ages taking part in the survey overall said they used their PCs regularly to shop online.
However it also found that security issues such as identity theft remained high on the nation's agenda, particularly in Scotland where nearly 40 per cent of people expressed concern.
Mike Haigh, Windows Client Marketing Manager at Microsoft UK, said: "With the growth in online activities such as shopping and emailing photos, it is good to see that consumers of all ages are increasingly aware of security threats.
He also assured broadband internet users: "Technology is getting smarter so it's easier for people to use safely - as the survey shows, it is the older consumers who are really getting a lot out of their home computer."
© 2008 Adfero Ltd
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