4 October 2007
O2 has announced it is to launch its long-awaited broadband service later this month.
The UK's largest mobile phone company aims to attract one million fixed-line broadband customers by 2010, with a deal including a host of customer-friendly offers including free technical support.
Households will also benefit from a 'speed guarantee', which will inform customers who are unable to receive the broadband speed they sign up to.
Packages start at £7.50 per month (excluding line rental costs which are approximately £10.50 a month depending on the provider) for up to 8Mb broadband, as well as free extras such as McAfee Security and a wireless router.
When it launches on October 15th, the service will only be available to half the population in areas already covered by existing BT landlines, however it is hoped that the network will be rolled-out across the UK in the near future.
Welcoming the news, Chris Frost, communications expert at uSwitch.com, said: "It's been a long time coming but the package announced today comes close to ticking all the boxes in terms of what customers want from a broadband service.
"O2 has entered the broadband market with a bang. It has already identified a unique selling point with its 'speed guarantee'.
"By taking this stance O2 is tackling head on the number one issue currently affecting consumer confidence in the broadband industry."
He added: "O2 has spent a long time doing its homework in a bid to produce a service that closely matches the needs of its existing mobile customers. If it can successfully deliver on its promises, this new kid on the block could soon become a major threat to the established broadband barons."
© 2008 Adfero Ltd
Content for the uSwitch.com market news service is provided by a third party, Adfero Ltd. Whilst uSwitch.com makes reasonable efforts to check the reliability of this content, uSwitch.com does not guarantee the accuracy thereof or endorse the views or opinions given by Adfero Ltd, unless expressly stated otherwise.