1 November 2007
Internet service provider (ISP) Pipex has decided to scrap its 'unlimited' broadband offer, in favour of a clearer and simpler service for broadband customers.
The broadband provider will now provide packages with a clear download limit of 10Gb and 30Gb.
Critics of the 'unlimited' broadband label have now urged other ISPs to follow Pipex's lead in order to offer more transparency to the consumer.
Indeed, a recent survey found that 71% of broadband customer believed they have 'unlimited' broadband, when in reality a limit exists.
Commenting on the Pipex decision, Steve Weller, Head of Communications Services at uSwitch said: "This is great news - Pipex is being upfront, honest and fair to customers by stating exactly how much they are allowed to download.
"As more and more people use the internet to download TV programmes, movies and music, it comes as no surprise that many are tempted by the lure of 'unlimited' broadband.
"However, the Fair Usage Policies that protect these claims are not 'fair' at all - they fail to specify the limit at which customers will have their service restricted, or, in a worst case scenario, cut off."
He concluded: "Today's move by Pipex acts as a clear signal to other providers to follow suit and eradicate consumer confusion on this issue. There is no getting around it - a broadband service should not be classed as 'unlimited' when there are restrictions in place."
© 2008 Adfero Ltd
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