14 February 2008
O2's five month old broadband service has been nominated as one of the top five best performing consumer ADSL broadband providers in the UK.
The ADSL Internet Performance Indicator (IPI) Report is produced by Epitiro - which compiled the table using a system of tests covering 16 performance metrics of the largest 11 competing ADSL broadband providers every 15 minutes from the end-users' perspective.
O2 Broadband was ranked third in terms of technical performance in the second half of 2007, just behind Plusnet.
BT maintained its position at the top of the table, with Tiscali and Orange completing the top five.
Gavin Johns, Epitiro's Managing Director said: "While many customers are choosing their service provider on price alone, an increasing number seem to be choosing their service on download speeds, and judging their selection of company on crude online speed tests.
"Both approaches could lead to disappointment. It's important to remember that download speed is just one indicator of broadband performance. Other factors such as the reliability and quality of the network connection are just as important as speed when judging an internet service."
Epitiro's tests collect data on the speed and reliability of internet connections, and performance of essential internet qualities such as download, upload, ping and domain name service (DNS) performance.