4 April 2008
Internet service providers (ISPs) that try to restrict the use of BBC iPlayer could be hit hard in the future, according to one member of staff.
Director of Future Media and Technology at the organisation Ashley Highfield stated that ISPs could attempt to throttle the use of the service because it has proved popular.
Mr Highfield also urged such organisation to be clearer when advertising the products they offer to consumers, in the bid to not misdirect them.
"They are already charging their customers for broadband to receive any content they want. ISPs should be clearer in their marketing. Unlimited broadband should mean unlimited," he recently wrote on his blog.
He added that a charter could be introduced to ensure that people are not paying over the odds for ostensibly free services.
The iPlayer service allows television fans to access previously broadcast content and watch it at their discretion.
© 2008 Adfero Ltd
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