24 July 2008
Most broadband users feel frustrated by pop-up advertisements and some have even left their favourite sites because of them, a new poll reveals. According to an online survey by Opinion Matters, 84% of 25 to 34-year-old broadband customers have clicked away from a site after coming across "intrusive and irrelevant" ads. This is up from just 50% last year, suggesting that pop-up advertising is becoming more commonplace on the web. Opinion Matters also found that 70% of users in the same age group have stopped visiting particular sites altogether because of annoying pop-ups. Peter Mitchell from the WWAV Rapp Collins Media Group said the poll sends a message to web advertisers, who need to reconsider their ad strategies and create more relevant and entertaining content to keep broadband users online. Adverts for gambling websites, car brands, beauty products and financial services companies were found to be the most irritating. Meanwhile, BT is promising to improve the internet experience for broadband customers by investing in a fibre optic network delivering super-fast broadband services.
© 2008 Adfero Ltd
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