5 August 2008
Nine in ten British broadband users want to keep their connection, despite economic difficulties and the squeeze on disposable incomes, a new survey suggests. According to the internet service provider Plusnet, just 3% of broadband customers said they would give up their connection in order to save money. The survey, conducted by YouGov, reveals that 30% would relinquish cigarettes and alcohol before cutting the cables on broadband. Eating out, buying takeaway meals and going to the cinema are also named as activities people would give up ahead of broadband internet. Plusnet claims the results show that British consumers now see broadband as a necessity that is central to their daily lives, rather than a luxury. However, while they are unwilling to give up broadband, many are prepared to switch suppliers and tariffs in order to get a better deal. The research shows that almost four in ten broadband customers will be looking for a cheaper arrangement if the credit crunch continues. A study by the analyst group Gartner predicts that 74% of households in the UK will be using broadband by 2012.
© 2008 Adfero Ltd
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