14 August 2008
British broadband users are paying less for their connections, despite spending more time online, new figures from Ofcom reveal. According to the broadcasting regulator, the average household spent £9.45 a month on internet and broadband services in 2007, down from £9.87 in 2006. Discounts as a result of bundles may have contributed to the reduction in costs, said Ofcom, with more consumers choosing packages offering home phone, broadband and pay TV in one. These packages often work out cheaper than buying individual services from different providers, the regulator claimed. Ofcom's research also shows that consumers are becoming more price-conscious and hunting for bargains by comparing broadband deals. In March 2008, 27% of households had switched their internet service provider at least once. While prices have fallen, take-up of broadband has increased, with 58% of households now enjoying a broadband connection. A recent survey from the internet service provider Plusnet revealed that only 3% of broadband customers would give up their connections to save money during the credit crunch.
© 2008 Adfero Ltd
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