25 July 2007
Aron Thompson, Head of Car Insurance at independent price comparison and switching service uSwitch.com, has welcomed Government plans to launch a campaign against drink drivers.
Transport Secretary Ruth Kelly announced yesterday that 3 billion has been allocated to the new campaign, which focuses on young male drivers - the social group most likely to drink before getting into a car.
"We strongly welcome the government's new 'Moments of Doubt' advertising campaign and hope it will successfully tackle the growing issue of young people drinking and driving head on.
"Recent research from uSwitch.com revealed that young drivers typically pay 948 for car insurance which is already more than double the average premium of 409. A conviction would increase this already inflated figure by anything up to 53%, making it an increasing financial burden in the future."
Cheaper car insurance through a drop in accident rates could be the start of a beneficial circle, as there is a proven correlation between the likelihood of driving drunk and driving without insurance.
By removing drunk drivers, and therefore lowering insurance prices, the Government may hopefully further reduce insurance premiums by lowering the numbers of uninsured drivers.
© 2008 Adfero Ltd
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