Sky to launch first 3D channel in October

Sky has confirmed that Europe's first 3D TV channel will be launched on October 1st, which will be available to Sky+ HD customers with 3D-ready TVs.

The digital TV provider is preparing for the launch with a line-up of movies and sport in 3D, including three days' coverage of the Ryder Cup and the films Bolt and Monsters vs Aliens.

A three-dimensional dance routine has also been filmed as part of a new SkyArts 3D production.

Jeremy Darroch, Chief Executive of Sky, said 3D is set to follow HDTV by transforming the way viewers watch television.

"Following hot on the heels of the success of 3D cinema, Sky customers will now be the first anywhere in Europe to experience 3D TV from the comfort of their living rooms," he added.

Sky's subsidiary BSkyB recently entered into an output deal with Home Box Office (HBO), which will see Sky become the broadcaster for HBO shows in the UK and Ireland.