Virgin Media to launch 100Mb broadband

The fastest commercial broadband product in the UK is set to be launched by Virgin Media by the end of the year.

Speeds of up to 100Mb will be on offer, the provider announced, which is an estimated 24 times higher than other products.

Music lovers will be able to download an album in around five seconds, an hour-long TV show in around 31 seconds and a HD movie in just over seven minutes, it added.

Matthew Wheeler, Communications Expert, uSwitch.com, commented: "Our own research has found that a quarter (25%) of broadband users have speeds of 2Mb or less and 45% are not happy with their broadband speed."

He noted that speed is often key to customer satisfaction, which a number of providers are now starting to realise by enhancing their products.

As a result of Virgin Media's announcement, Mr Wheeler proposed that other broadband providers may follow suit.

Posted by Ruth Bradshaw