1 February 2008
Research service Defaqto has unveiled a new star-rating system for financial products, aimed at allowing consumers to make more informed decisions about taking out a credit card, insurance or a personal loan.
Products are ranked from one star to five stars (the highest rating) - which can in turn be advertised by financial services providers.
To gain five stars, a credit card (for example) must be ranked within the top 10% of the market by Defaqto - with four star awards given to the top 15%, and so on.
The star ratings are set to be included in the advertising of high-scoring financial firms.
Brian Brown, Head of Insight at Defaqto, said: "We believe that these changes will bring greater certainty to providers both in terms of the development and marketing of their products as well as enhanced confidence in the star ratings themselves among consumers."
Defaqto also said that the star ratings, launched today, would be updated on February 1st each year.
© 2008 Adfero Ltd
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