6 May 2008
A fresh ATM advertising drive is set to be created by Beiersdorf UK as the firm attempts to promote the Nivea Visage Oxygen Power products.
Those making transactions will be targeted as part of the initiative, which is to last for two weeks and started on May 5th, reports mad.co.uk.
And the deal comes as part of a larger scheme to try and outline the nature of the goods, across television and other media outlets.
Machines close to Superdrug and Boots shops are due to include the capabilities, news that may be of importance to those with credit cards.
The technique ought to be a highly successful and innovative one, suggested Senior Brand Manager at the company Nicole Goodwin.
She commented: "Advertising on ATMs allows us to engage with out target customer on a one-to-one basis. Reaching them when they are out shopping on the high street, close to point of purchase, is key to sales success."
Beiersdorf claims that it tries to fulfil the wishes of consumers all over the globe.