4 March 2009
Abbey has launched a new market-leading credit card that boasts the longest interest-free balance transfer period on the market. New credit cards are available to consumers from today (March 4th) which offer 0% on balance transfers for the first 15 months. The credit cards obtained by consumers also offer 0% on purchases for three months and a competitive APR rate of 15.9%. Roger Lovering, Managing Director of Abbey Credit Cards, explained that the new offer will be particularly useful for those keen on managing their finances "better". He said: "In the current economic climate, people are having to manage their finances more carefully and from talking to our customers, it became clear that current priorities are very much about good financial management and value for money. "The simplicity of our new card reflects this and also enables us to offer the best deal on the high street." Abbey's new credit card deal follows the publication of research by Asda Financial Services, which showed that four in ten consumers believe borrowers need to take responsibility for their borrowing habits.