12 July 2006
Nationwide has underlined the importance of customer satisfaction in the highly competitive current account and credit card markets.
The company recently came top of a customer satisfaction poll carried out by price comparison site uSwitch.com and Roy Beale, a spokesperson from Nationwide, said that good service has been key to his firm's success.
"The credit card and current account markets have become fiercely competitive in recent years and delivering excellent customer service is imperative in attracting and retaining customers," he said.
The building society has opened two new call centres in the UK over the past two years and invested £300 million in a branch and service investment programme.
"Over the past twelve months we have seen a marked increase in the number of people switching to the Nationwide FlexAccount," he added.
Mr Beale also pointed to the success in the independent satisfaction poll as evidence that consumers should shop around for banking services.
"We pride ourselves on the service we provide and the results of the survey are a clear indication that some of the most popular brands are not necessarily the best."
Switch to a better current account. uSwitch.com will carry out a free and impartial comparison of current accounts available.
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