13 November 2007
Britons are still attached to traditional methods of banking, a new study from Royal Mail has shown.
A large majority (88%) were found by the postal service to prefer to receive paper copies of bank statements through the post rather than receiving online updates only.
Moreover, 70% of poll respondents said that they trusted post more than they did email.
Abi Wood, Head of Financial Marketing at Royal Mail, said: “Posted statements remain important to people for their accessibility and security. They can be filed and retained for future reference, and are of course not reliant on access to an internet connection.
"Banks should continue to investigate the different and complementary roles that the different channels play for the modern consumer."
Europe-wide research from Fujitsu, released yesterday, provides further evidence for the idea that bank users prefer tried-and-tested services over newer innovations.
According to the electronics firm's poll, there was a clear preference for online banking (65%) and physically going to the branch (53%) when customers were asked how they checked up on their finances.
By contrast, just 5% expressed a liking for mobile banking services, Fujitsu said.
© 2008 Adfero Ltd
Content for the uSwitch.com market news service is provided by a third party, Adfero Ltd. Whilst uSwitch.com makes reasonable efforts to check the reliability of this content, uSwitch.com does not guarantee the accuracy thereof or endorse the views or opinions given by Adfero Ltd, unless expressly stated otherwise.