6 June 2005
BT Livetime and Virgin Mobile have announced a deal to transmit live digital TV to mobile phones.
A select range of Virgin Mobile customers will be chosen to take part in a four-month trial, which will see the TV service broadcast over the DAB digital radio network.
Through the DAB digital network, users will have access to Sky Sports News, Sky News and Blaze, a new music channel designed specifically for mobile TV, in addition to in excess of 50 digital radio channels.
Graeme Hutchinson, sales and marketing director at Virgin Mobile, said: "This exciting new technology is a landmark in television broadcasting; it marks the coming together of the twenty-first century's two most popular technologies - television and mobile phones."
Chris Hutchings, director of ventures for BT Wholesale, added: "BT Livetime wants to be Europe's first broadcast mobile TV service and it's great to have a brand such as Virgin Mobile to deliver the service during this pilot. We think Virgin Mobile's customers will really enjoy this service."
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