25 August 2005
Digital TV provider BSkyB has released details of its new high definition (HD) television service.
HD is a new technology which improves picture quality, and is due to be rolled out across Europe soon.
Sky hopes to release its new service in the UK and Ireland next year, with services including a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens.
James Murdoch said last month: "The quality is amazing, it just looks fantastic."
Brian Sullivan, Sky's director of customer products and services, said: "The launch of high definition will be the start of an exciting new era in broadcasting and Sky HD will offer stunning picture and sound quality for a broad selection of programmes.
"When this choice of viewing is combined with the Sky+ functionality of the Sky HD box, consumers who upgrade to HD Ready television sets can look forward to a viewing experience that will be truly transformed."
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