8 September 2005
High definition digital TV is to reach 106.2 million homes worldwide by 2010, a new report has said.
The research, published today by Informa Telecoms & Media, says that high definition TV (HDTV), which provides better quality picture, will grow along with digital TV to provide a superior television experience.
However, although there will be 28.6 million high definition television sets in homes worldwide by the end of this year, high prices mean that Britain will still not have caught up with countries like Japan and the US.
Zenobia Talati, the report's author, said: "High definition has found a mainstream market in the US and Japan, and by 2010 we expect it to have made significant progress towards acceptance in Europe.
"Although set prices are falling, they remain relatively high and that means uptake over the next couple of years will be steady rather than spectacular."
But Adam Thomas, the report's co-author, concluded: "With consumer demand growing, greater content availability and the price of high definition sets falling, HDTV is on track to becoming a mass-market reality."
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