26 May 2006
Evidence has emerged that many UK consumers are confused about new high definition (HD) television equipment, despite many planning to switch to a HDTV over the coming year.
According to a survey carried out by uSwitch.com, 2.6 million households plan to make the switch to HD television, but many could be confusing the technology, which gives vastly improved picture quality by increasing the number of pixels on screen, with other television developments such as digital TV.
Under a quarter of those questioned had a realistic idea of the costs involved of switching to high definition viewing, with one in five not realising that they would need a new television to view HD broadcasts.
Just under one in five (18%) thought they would have to spend £100 or less to change to HD, despite the fact the likely true cost is in excess of £400.
Early adopters of the technology could have to shell out as much as £1,900 to watch HD broadcasts.
"There is no doubt that HDTV will be a successful format - especially as it becomes more widely available over a variety of platforms, including the internet at some point in the future," said Chris Williams, digital television product manager at uSwitch.com.
"However, for many people the digital switchover is enough to contend with for now.
"In the meantime, broadcasters and retailers need to educate consumers as to exactly what is required in order to benefit from HDTV."
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