19 September 2006
Zone4Play is to link with Two Way Media Ltd to create a consumer betting brand available on the internet called The Winner Channel.
The Winner Channel platform has been operating successfully in the UK for around 12 months and has launched services on both TV and the internet.
In its first year, the platform now operates its own brand and white label gambling services for companies such as ntl, Channel 4 and Channel Five.
The two companies intend to capitalise on high end entertainment using TV as a rich marketing medium for its gambling products.
Simon Citron, Zone4Play CEO, said: "The Winner Channel is poised for tremendous growth. The combination of the two companies' unique technology and distribution channels, together with the forthcoming changes in the UK gaming legislation puts Winner in a prime position to dominate the nascent TV betting market."
Jean de Fougerolles, Two Way Media CEO, said: "This partnership will allow the company to meet the growing demand from the UK's leading broadcasters and content owners for innovative and entertaining betting products designed for a mass market."
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