18 December 2006
Digital UK has launched a variety of enterprises aimed at introducing the digital TV medium to those less technologically advanced in an easy-to-understand, jargon-free way.
For some sections of society, the idea of digital TV is still a daunting one and while the younger generations are attracted by the benefits of thousands of channels, those from a more mature background are still unsure of the new technology.
Electronics retailer Currys is one of those partnering the company in countering the confusion surrounding digital TV.
Gemma Winfield, buyer for digital services at Currys, told digitalspy.com: "We have launched a training scheme in partnership with Digital UK and over 4,000 of our staff in our 550 stores are now trained to give clear, in-depth advice on the digital switchover and we have in-store information widely available."
Digital UK is also working with organisations and charities that work specifically with older people, like Age Concern, to help get the message out about digital TV.
Jon Steel, a member of Digital UK, commented: "Some older people find the whole idea of digital TV slightly daunting, and slightly off putting. They are daunted by new technology generally and see digital TV as something that might be quite complicated.
"In fact, there's evidence to suggest that they find it's easier than they think it's going to be. The levels of satisfaction that we record are highest among older viewers for digital TV, because obviously they consume a lot of TV, as they tend to spend more time at home."
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