20 January 2009
uSwitch.com has welcomed Virgin Media's tie up with Setanta Replay, which will see the digital TV provider offer sport on demand.
The independent price comparison and switching service said the deal will give Virgin's 3.5 million digital TV customers greater choice and flexibility when it comes to watching their favourite sporting events.
Jason Glynn, communications expert at uSwitch.com, said the tie-up highlights the growing popularity of on demand television services.
But he said that while Virgin's offering may appeal to some viewers, it is not the only competitive deal available and consumers should shop around to find a package that suits their needs and their budget.
"With the ongoing digital switch over, due to be complete for 2012, there has never been a better time to take a digital TV service," he remarked.
Figures from the communications regulator Ofcom show that almost 90% of UK households now have digital TV on their main set.