9 April 2009
Traditional televisions are likely to be overtaken by the internet by June 2010, according to new research.
Findings compiled by Microsoft show this will be the case if the current growth trends continue, with internet consumption expected to reach 14.2 hours a week.
The report, entitled Internet Trends of Today and Tomorrow, analyses usage across Europe and suggests watching the TV is no longer a one-way experience.
John Mangelaars, Vice-President, Microsoft of Consumer and Online in Europe, the Middle East and Africa, says: "TV no longer refers to the big screen in the home but to audio and visual content that will be watched everywhere."
He adds that the future will hold more integrated entertainment experiences, allowing people to become even more connected.
Earlier this year, John Tate, director of policy and strategy at the BBC, said that terrestrial TV channels are here to stay.