27 May 2009
A review on TV advertising is to take place in spring next year, Ofcom has announced, although some decisions have already been made by the regulatory body.
It has opted not to alter the rules on how much advertising is allowed to be transmitted, although the spacing of adverts will undergo some changes.
Public service broadcasting (PSB) channels will be allowed to have additional breaks in programmes that are more than an hour long, bringing them more in line with non-PSB channels.
The full study will take place before the digital TV switchover comes to a close next year, which may see Ofcom reviewing the amount of advertising as well as how it is scheduled.
It was revealed earlier this month that Ofcom has issued a record number of fines during 2008 for breaches of the broadcasting code.