1 February 2007
Scottish and Southern Energy (SSE) has written to its seven million customers informing them that in the light of wholesale price drops it will be reducing its charges "within the next few months".
SSE claims that its customers have already benefited from the supplier, since it waited until the last possible moment before implementing any price rises during the last six years, saving them £320 on average.
Alistair Phillips-Davies, Energy Supply Director of SSE, said: "Since last September, we have made clear our intention to cut gas and electricity prices if there was a sustained fall in wholesale prices which would allow us to do so and I am very pleased that we have now been able to confirm this."
Critics however are suggesting that SSE would have to reduce its prices significantly to offer consumers real rewards for their loyalty.
Geoff Slaughter, Product Manager at the price comparison and switching website uSwitch said: "uSwitch is calling for double digit decreases now with an overall reduction of 24% for gas and 16% for electricity by the end of year if consumers are to benefit from wholesale price reductions.
"If suppliers are serious about being fair to consumers they should be cutting prices now, in the winter, when people will really feel the difference in their pockets," he continued.